Sleepy Hippo

For the British beauty brand Sleepy Hippo, I developed a cheerful and natural brand identity that conveys good vibes, lightness, and trust. The goal was to make the brand playful and approachable, so customers would immediately recognize that the skincare products are both enjoyable and high-quality. In addition to the logo, I created a cohesive color palette, typography, and a consistent corporate design for packaging, social media, and marketing materials.